SELLING FROM THE HEART BLOG

Relationships Aren’t Enough, Why CEOs Must Require Meaningful Value from Their Salespeople.

Relationships Aren’t Enough, Why CEOs Must Require Meaningful Value from Their Salespeople.By: Larry Levine Published on: 20/08/2025

In today’s crowded market, relationships alone don’t close deals. CEOs need sales teams who deliver meaningful, value-driven conversations—not just rapport. Learn why value, not just likability, is the leadership imperative.

Relationships Aren’t Enough, Why CEOs Must Require Meaningful Value from Their Salespeople.